A survey by Vogue Business reveals that consumers currently lack trust in the ability of artificial intelligence to recommend fashion and beauty products safely and effectively. Participants expressed doubt that AI can accurately predict their personal preferences or maintain safety standards during the discovery process.
However, the findings suggest that brands have an opportunity to utilize "invisible" AI applications. By focusing on background processes that prioritize convenience without sacrificing authenticity, companies may find a path toward consumer acceptance.
Read the full story at Vogue (subscription).
Source · Vogue
