JetBlue has apologized for a deleted social media response that suggested a customer clear their browser cache and cookies to avoid a $230 price hike. The interaction began when a user on X, attempting to book a flight for a funeral, noted a significant overnight increase. A company representative responded by advising the use of incognito windows—a suggestion that aligns with common consumer myths regarding dynamic pricing.
JetBlue told Fortune the advice was "incorrect" and that fares are determined by real-time inventory management rather than browsing history. Read the full story at Fortune (subscription).
Source · Fortune
