The intersection of technical performance and Japanese retail influence finds a new expression in the latest collaboration between Mountain Hardwear and BEAMS. Marking the 50th anniversary of the Tokyo-based retailer, the Spring/Summer 2026 capsule introduces the first co-branded logo in the history of the two brands, signaling a deepening of a long-standing creative relationship.
The collection is centered on two graphic T-shirts that serve as visual histories of Mountain Hardwear’s utilitarian roots. One design reimagines the brand’s traditional logo through a deconstructed lens, while the other pays homage to the Alakazam 45L Backpack—a rugged fixture of long-distance trail culture. By abstracting these functional artifacts into graphic motifs, the collaboration translates the language of the alpine into a lifestyle context.
Constructed from a blend of cotton and polyester, the garments prioritize a "seamless transition" between technical environments and the street. It is a subtle nod to the ongoing evolution of outdoor gear, where the rigorous standards of the mountain are distilled into the comfort and versatility required for urban life. The capsule is scheduled for release on April 29 through BEAMS’ digital and physical outposts.
With reporting from Hypebeast.
Source · Hypebeast
