Hailey Bieber, born Hailey Rhode Baldwin in 1996, spent her formative years in the disciplined world of classical ballet. This background—a twelve-year tenure in a field defined by rigorous precision—preceded her entry into the global spotlight. When a modeling career eventually beckoned at age sixteen, she transitioned from the stage to the runway, signing with Ford Models and establishing a profile that would serve as the foundation for a far more ambitious enterprise.
While her lineage connects her to Hollywood and a rich Brazilian heritage—her mother is designer Kennya Deodato and her grandfather is the legendary musician Eumir Deodato—Bieber’s recent trajectory has been defined by a deliberate shift away from the passive role of a muse. In the contemporary attention economy, she has leveraged her aesthetic influence to build Rhode, a skincare venture that prioritizes minimalism and the democratization of luxury.
The evolution from model to billionaire entrepreneur reflects a broader trend in the creator economy, where the most successful figures are those who can convert cultural capital into tangible product ecosystems. For Bieber, the move was not merely a celebrity endorsement, but a calculated pivot into brand ownership and design. Her success signals a new era of celebrity business, where longevity is found in the transition from being the face of a brand to acting as its chief architect.
With reporting from Exame Inovação.
Source · Exame Inovação
