Seoul continues to solidify its position as a primary engine of contemporary design, a shift exemplified by the arrival of Protocol-Index. Founded by Augustine Oh and Jude Lee—the latter previously serving as the creative director for Project G/R—the studio operates at the precarious intersection of high fashion and spatial intervention. Their work is less a pursuit of seasonal trends than a rigorous interrogation of form and volume.
The studio’s methodology centers on the dual concepts of expansion and reduction. By deconstructing conventional silhouettes, Protocol-Index attempts to bridge the gap between progressive philosophy and traditional craftsmanship. The result is a visual language that treats the human body as a site for architectural exploration, moving beyond simple garment construction into the realm of speculative design.
This week, the brand’s latest offerings debuted on HBX, with a price range spanning $115 to $530 USD. The collection serves as a case study in the studio’s ability to scale its boundary-pushing ethos for a global market, maintaining a delicate balance between experimental theory and the functional requirements of wearable luxury.
With reporting from Hypebeast.
Source · Hypebeast