Jaime Miranda’s transition from the rigid structures of European banking to the volatile retail landscape of Brazil was driven by a classic entrepreneurial observation: a gap in the market where service and product remained unnecessarily siloed. Today, as the head of Livo, Miranda is steering an omnichannel eyewear brand that has scaled to R\$ 150 million in revenue by integrating clinical care directly into the shopping experience.
The company’s primary lever for growth is a strategic reduction of friction. By offering free eye exams within its physical stores, Livo bypasses the traditional hurdle that separates a prescription from a purchase. This model challenges established incumbents by treating visual health not merely as a medical necessity, but as a seamless entry point into a curated retail ecosystem.
The ambition for Livo extends beyond the borders of Brazil. Miranda is positioning the firm to become a dominant player in the Latin American visual health sector, leveraging a digital-first approach that maintains a high-touch physical presence. In an industry often defined by high margins and opaque pricing, Livo’s growth suggests that transparency and accessibility are becoming the new benchmarks for regional success.
With reporting from Exame Inovação.
Source · Exame Inovação
