Since taking the helm at Chloé, creative director Chemena Kamali has focused on reviving the house’s 1970s heritage—a period defined by bohemian nonchalance, ruffles, and a certain fluid energy. Now, Kamali is extending that aesthetic sensibility from the runway into the domestic sphere, suggesting that the brand’s signature free-spiritedness belongs as much in the living room as it does on the catwalk.
The centerpiece of this expansion is the revival of the Tomato Chair, an avant-garde relic originally designed in 1970 by Christian Adam. Produced in partnership with the legendary Italian manufacturer Poltronova—a Tuscany-based studio synonymous with radical, unconventional craftsmanship—the chair’s bulbous, organic form was a gestural departure from the rigid functionalism of mid-century modernism.
Reintroduced for Milan Design Week, the chair aligns with Kamali’s broader vision for Chloé: a brand that prioritizes expression over austerity. The Tomato Chair’s return posits that home decor should be as emotive and personal as one’s wardrobe. It is an object that refuses to take itself too seriously, mirroring the playful, adventurous spirit that characterized the house during its founding decades.
The Tomato Chair will be on display at Chloé’s Milan boutique on Via della Spiga from April 22 to 26. Its re-emergence serves as a reminder that the most enduring designs often reside at the intersection of fashion’s whimsy and industrial design’s structural playfulness.
With reporting from Hypebeast.
Source · Hypebeast
