Independent retailers from Brooklyn to Berlin are increasingly rejecting e-commerce in favor of a strictly physical presence. These store owners are betting that a robust in-store experience is sufficient to draw customers from their local neighborhoods and beyond. The trend suggests that surviving without an online storefront does not require the global brand recognition of a house like Chanel, as smaller players find success by prioritizing the tangible retail environment.
Read the full story at Business of Fashion (subscription).
Source · Business of Fashion
