Laufey’s latest visual for “Madwoman,” a track from the deluxe edition of her Grammy-winning album *A Matter of Time: The Final Hour*, is less a standard music video and more a deliberate exercise in aesthetic reclamation. Directed by Warren Fu—the filmmaker behind high-gloss visuals for Dua Lipa and The 1975—the project adopts a sun-drenched, mid-century modern veneer inspired by the photography of Slim Aarons. It is a world of poolside leisure and manicured domesticity, historically a space where Asian American faces were seldom centered.
The narrative features Laufey alongside Hudson Williams as a quintessential couple hosting a gathering of cultural contemporaries. The guest list functions as a cross-section of modern stardom, including Olympic skater Alysa Liu, Katseye’s Megan Skiendiel, and *The Summer I Turned Pretty* lead Lola Tung. Even the background details are curated; actors Havana Rose Liu and Chase Sui Wonders appear on the covers of magazines scattered throughout the scene, reinforcing a world where this representation is the default rather than the exception.
For Laufey, the project is an attempt to bridge a personal gap in media history. “Growing up, I felt a general lack of representation for people who looked like me,” she noted, framing the video as a gift to her younger self. By placing this specific cohort of artists within a vintage, aspirational framework, “Madwoman” moves beyond mere nostalgia, offering a polished correction to the visual narratives of the past.
With reporting from i-D.
Source · i-D
