On TikTok, a growing wave of Gen Z creators is declaring a "Chinese era" through a trend known as "Chinamaxxing." Participants adopt habits such as drinking warm water, practicing gua sha, and mimicking "uncle core" aesthetics. While the movement relies on meme-friendly irony, it reflects a genuine glamorization of Chinese wellness and urban vitality. This shift represents a notable challenge to the long-standing soft power dominance of American culture, suggesting that the global aspiration for the Western lifestyle may be faltering among younger generations.
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Source · Fortune
