India’s domestic wine market is undergoing a rapid shift as consumer habits evolve. While wine consumption remains low relative to other regions, interest is surging, prompted in part by a reduction in import tariffs that has caught the attention of European producers.

At Sula, the country’s largest producer located in Nashik, weekend tastings now draw significant crowds. These sessions focus on fundamental education, teaching new enthusiasts the basics of wine culture, such as the proper way to hold a glass. Read the full story at NRC — Tech (subscription).

Source · NRC — Tech